Thursday, January 17, 2013

Innovative Customers in Action

According to Tom Kelley, the innovation guru, one of the ten faces of an innovator is that of an anthropologist - someone who really understands what people want, and why. Well, when it comes to software tools, who knows what users want better than the users themselves?

We recently discovered this quite serendipitously. A user on Raptivity community, InteractivityHub, suggested we build a learning interaction that involves characters and speech bubbles. His idea was to allow the course designer to input a dialog, and then for the software to render it in speech bubbles in a sequence. The Raptivity team liked this idea, and the 'Character Dialog' interaction was born.

Another user on the community wrote about the need for cliparts, backgrounds and such media elements people need in course design. Again, the Raptivity team thought it over and came up with the Raptivity Asset Library with over a hundred such assets.

This is the spirit of customer co-creation at its best. With Raptivity Evolve, we continue to build new exciting interactions that premium users get for free. We say to users: Now you are in the driver's seat. Tell Raptivity what you want us to build in the next interaction. We will built it.