According
to Tom Kelley, the innovation guru, one of the ten faces of an innovator is
that of an anthropologist - someone who really understands what people want,
and why. Well, when it comes to software tools, who knows what users want
better than the users themselves?
We recently
discovered this quite serendipitously. A user on Raptivity community, InteractivityHub, suggested
we build a learning interaction that involves characters and speech bubbles.
His idea was to allow the course designer to input a dialog, and then for the
software to render it in speech bubbles in a sequence. The Raptivity team liked
this idea, and the 'Character Dialog' interaction was born.
Another
user on the community wrote about the need for cliparts, backgrounds and such
media elements people need in course design. Again, the Raptivity team thought
it over and came up with the Raptivity Asset Library with over a hundred such
assets.
This is the
spirit of customer co-creation at its best. With Raptivity Evolve, we
continue to build new exciting interactions that premium users get for free. We
say to users: Now you are in the driver's seat. Tell Raptivity what you want us
to build in the next interaction. We will built it.
