Monday, October 3, 2011

Better Productivity with Raptivity: A Story of Customer Centricity

When Yehudi Menuhin was asked: "What has music taught you?" he replied: "It has taught me to listen." It is no different with product design. You design products in a flash of inspiration, and keep making them better by listening to your customers.

The Raptivity 6.5 release is full of productivity features that are based on ideas that come straight from the trenches. Here are some examples.

Users found it a chore to delete sample content from interaction templates before adding their own. They needed the sample the first couple of times, but later on they wanted a way to start with a clean slate. That was the genesis of Raptivity's Blank Template.

Another area where course developers faced some inconvenience was in putting together media content for use in interactions. Raptivity now shows helpful information such as recommended image size, sound bit rate, video format, size, frame rate etc alongside the customization window.

As interactivity design came to occupy prime time, a quick step-by-step procedure to build interactions became critical. The new version of Raptivity provides that too - in the customization screen.

Raptivity's productivity enhancements span across the entire product usage experience. Users can convert their trial installation into full use package just by adding a license key. There is no need to install the full package over again. Likewise, while deactivating the product, the license key is detected automatically. These little enhancements bear testimony to Raptivity's commitment to the course developers' productivity.

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